Winter is a time when people tend to be more conservative with their spending, and that can have a trickle-down effect on the automotive industry. Most car detailing jobs happen during the summer months, when people are more likely to take their cars in for maintenance and repairs. However, there are ways to get more winter detailing jobs using expert car detailing marketing. Here are five great ways that your car detailing business can still make sales, even during the wintertime. If you want to maximize your sales, even more, consider also checking out this article too!
1. Market Your Car Detailing Business
One way to get more car detailing jobs in the winter is to market yourself online. You can create a professional profile on sites like Indeed and LinkedIn and list your skills and experience related to car detailing. You can also post a resume online and send job applications through these platforms.
Another way to get more car detailing jobs in the winter is to attend car detailing events. Car detailing events normally happen in major cities across the United States and offer candidates the opportunity to meet with potential employers and show them what they’re capable of.
Need Help Marketing your Car Detailing Business?
Raging Agency specializes in digital marketing for automotive companies all throughout the United States. Our highly-skilled staff can help you properly market your car detailing company through digital marketing, so you will stay busy, even in the wintertime.
2. Keep Prices in Check
There’s no doubt that car detailing is one of the most popular seasonal jobs. However, you must be careful not to price yourself out of the market.
The best way to do this is to keep your prices in check. You should aim to charge between $50 and $75 per hour for a comprehensive car cleaning and detailing service. This will cover all the necessary services, including vacuuming, dusting, shampooing, waxing, and more.
Another thing you can do is offer discounted rates during the winter months. This will give you an advantage over other candidates who are charging higher prices in the cold weather. However, remember that your prices should still be reasonable enough so that people are happy with them and affordable enough to afford them without feeling like they’re wasting their money.
3. Get your Customers to Spread the Word
One of the best ways to get more car detailing jobs in the winter is to get your customers to spread the word. They should tell their friends and family about your business, post positive reviews on websites like Yelp and Google, or even create a video testimonial for your business.
Getting your customers to speak positively about you will likely attract new customers looking for a reliable and affordable car detailing service. In addition, positive reviews can also help attract potential investors or franchisees who are interested in investing in your business.
4. Partner with Car Dealerships
Dealerships always need talented and qualified detailers, and they are usually willing to give job seekers a chance if they seem motivated and quality-oriented. The best way to get started is by contacting your local dealership and introducing yourself as a car detailer interested in working during the winter. You can also remind them of the many benefits of detailing work – like getting paid on time, having flexible hours, and working in a comfortable environment.
If you make yourself known to the right people at the dealership, chances are you’ll be able to find a job that suits your needs and busy schedule. So don’t wait around – start networking now!
5. Offer Winter Detailing Services
One of the best ways to get more car detailing jobs in the winter is to offer winter detailing services. This will allow you to target people who are likely looking for a quick and easy solution to their car detailing needs.
- You can easily promote your car detailing services through social media and online ads
- You could set up a website dedicated to car detailing in the winter and include information about your prices and availability.
- You can also offer free consultations to potential customers to ensure they get the best deal possible.
Get Help Building Sales for your Detailing Business Even During Low Season
Regardless of the season, car detailing is a valuable skill that can be used to help businesses grow and prosper. Let Raging Agency, the #1 digital marketing company for automotive businesses help your auto detailing company fully book up, even in the wintertime. Our highly-skilled staff will be able to use the best digital marketing tactics such as proper SEO, social media marketing, and networking to increase profits higher than ever before. Contact us today to stay busy!