Retaining car detailing clients during the winter months is essential. Cold weather, ice, and snow can all cause damage to a car’s exterior and interior, making regular detailing services even more important. In addition, you can build trust and loyalty with your clients by providing excellent service and helping clients protect their cars against the harsh winter weather. This will not only help to retain their business, but it will also help to generate new business through word-of-mouth referrals and positive online reviews. Make sure to also check out our article about getting more car detailing clients in the winter to maximize your sales. By taking the time to care for your clients’ cars during the winter months, you can help to ensure their continued satisfaction and build a thriving detailing business.

 

car detailing tips during the wintertime

Here are ten things every car detailer should do to keep their customer’s cars looking their best during the winter season:  

 

1. Use a Winter-Specific Car Wash Solution 

Traditional car wash soaps can freeze in cold weather, leaving streaks and spots on a car’s exterior. To avoid this, use a car wash solution that is specifically designed for use in cold temperatures.

 

2. Protect Against Ice and Snow

In areas with heavy snowfall, ice and snow can quickly build up on a car’s exterior, damaging the paint and causing rust. To protect against this, apply a layer of wax to the car’s exterior. This will create a barrier between the ice and snow and the car’s paint, helping to prevent damage.

 

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3. Clean and Protect the Tires

Winter weather can be harsh on a car’s tires, causing them to become dry and brittle. To prevent this, clean and protect the tires with a tire shine product. This will help to keep them looking their best and prevent cracking.

 

4. Remove Salt and Grime

In areas with heavy snowfall, roads are often treated with salt to help melt ice and prevent accidents. This salt can quickly build up on a car’s exterior, causing damage to the paint and undercarriage. To remove this salt and grime, use a detailing brush and a degreasing solution to clean the undercarriage and other hard-to-reach areas.

 

interior car detailing

5. Protect the Interior 

Cold temperatures can cause the interior of a car to become dry and brittle, leading to cracks and damage. To prevent this, use a leather or vinyl conditioner to protect the car’s interior. This will help to keep it looking its best and prevent damage.

 

6. Check and Replace Windshield Wipers

Winter weather can be tough on windshield wipers, causing them to become brittle and ineffective. To ensure that your clients have clear visibility while driving, check their wipers and replace them if necessary.

 

7. Check and Replace the Battery

Cold temperatures can cause a car’s battery to lose its charge, making it difficult to start the engine. To prevent this, check the battery and replace it if necessary.

 

8. Check and Top off Fluids

Cold temperatures can cause a car’s fluids to thicken, making it difficult for the engine to function properly. To prevent this, check the oil, coolant, and other fluids, and top them off if necessary.

 

9. Check and Replace the Air Filter

Winter air can be cold and dry, causing the air filter to become clogged with debris. To ensure that your clients’ cars are running smoothly, check the air filter and replace it if necessary.

 

10. Keep the Car Clean

Winter weather can quickly cause a car to become dirty and covered in grime. To keep it looking its best, clean the car’s exterior and interior regularly.

So, these are the tips detailer should follow when dealing with ice, snow, or cold temperatures; these simple steps will help keep your clients’ cars looking their best, no matter what the weather throws your way.

In conclusion, there are many important things that every detailer should do over the winter season to help protect their clients’ cars and ensure their satisfaction. From using a winter-specific car wash solution and protecting against ice and snow to checking and replacing the battery and air filter, these simple steps will help to keep your clients’ cars looking their best throughout the cold weather. By providing excellent service and helping to protect against the harsh winter weather, you can build trust and loyalty with your clients and help to retain their business. 

 

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Let Raging Agency, the #1 digital marketing company for automotive businesses help your car detailing company fully book up, even in the wintertime. Our highly-skilled staff will be able to use the best digital marketing tactics such as proper SEO, social media marketing, and networking to increase profits higher than ever before. Contact us today to stay busy! 

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